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Even if the market shifts, we help you stay ahead in Florida.
Now serving Florida growers with trusted expertise and local support.
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Meet Your Florida Team
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About Us
Our Florida Crop Advisors live and work in your community. They bring real advice, field-proven solutions, and personalized support for the crops that matter most in Florida:
- Berries
- Citrus
- Cucurbits
- Fruiting vegetables
- Hay, pasture, and sod
- Leafy greens
- Sugar cane
Florida SGS Locations:
- Alachula, FL
- Immokalee, FL
- Wauchula, FL
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Your Trusted Crop Advisor Partners
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Florida Market Manager Support
Ethan Hamilton
(239) 492-8604
Raised in Sylvester, GA, Ethan holds a degree in Agribusiness from the University of Georgia. After starting in wholesale fertilizer, he transitioned to retail and now supports North Florida growers across diverse crops. With a strong background in peanuts and cotton, Ethan is committed to helping farmers succeed in every season.
Lance Rowe
(863) 843-5983
Based in Parrish, Florida, Lance brings over 20 years of experience in crop production, land management, and sustainable practices. His career spans field operations, R&D, and now crop advising with Simplot Grower Solutions, where he focuses on innovative solutions for Florida’s key commodities. Lance is passionate about efficiency and building resilient farming communities.
Richard Burker
(352) 727-8671
With over three decades in agriculture, Richard brings extensive experience across crop advising, product development, horticultural research, and citrus production. A graduate of the University of Florida and Florida Southern College, he now partners with growers in North Florida to provide practical solutions for a wide range of crops.
Ryan Richards
(863) 673-4376
With a career spanning vegetable production and crop input sales, Ryan brings deep expertise to Florida growers. A Certified Crop Adviser with degrees in Natural Resource Management and Data Analytics, he is passionate about sharing fact-based solutions for high-value crops. In 2024, Ryan received the Excellence in Crop Advising Award from the Florida Farm Bureau Federation, recognizing his expertise in crop advising and commitment to advancing Florida agriculture.
About Simplot Grower Solutions
At Simplot Grower Solutions, every decision is intentional. We’re here to help Florida farmers succeed – backed by over 80 years of agricultural experience, deep local expertise, and optimism to move forward and make progress.
Our team is invested in your community, ready to help you build a lasting legacy for your land and family.
In Florida, we’re bringing that legacy to life – supporting growers with trusted advice, innovative solutions, and a commitment to your progress.
About the Simplot Company
Simplot Grower Solutions is part of the Simplot Company – a family-owned, U.S.-based business with deep roots in agriculture and a bold vision for the future. Founded in 1929, Simplot has grown into a global leader not only in ag retail, but also in food production, land and livestock management, plant and life sciences, and the mining and manufacturing of phosphate fertilizers, feed phosphates, industrial products, turf and nursery fertilizers, and silica sand.
Purposeful Solutions for Florida Growers
Innvictis® Solutions
Simplot Grower Solutions is the exclusive distributor of Innvictis product solutions, offering a comprehensive portfolio of crop protection, bioscience, and seed technologies. Innvictis provides growers with a complete, integrated approach to crop management – designed to maximize performance and support long-term success.
SmartFarm® Technology
The Simplot SmartFarm precision agriculture platform helps growers make smarter decisions year-round using real-time data, expert insights, and advanced technology. From input planning to in-season monitoring, SmartFarm delivers practical tools that improve efficiency and boost yields.
From Farming to Fairways & Flowering Plants
You may already know Simplot Grower Solutions, but our impact in Florida goes beyond agriculture. Simplot also supports the state’s vibrant turf and horticulture industry, serving golf courses, nurseries, greenhouses, and landscape professionals with high-performance products and expert support.