What if
Even if plans pivot, our new facility keeps your season moving.
More capacity. Faster service. Strengthening every season for Magic Valley growers.
Our newest Simplot Grower Solutions facility was built to make every season more efficient for Magic Valley growers. With expanded capacity and faster service, it reduces delays, improves access to products, and keeps your operation moving when timing matters most.
See What the New Facility Makes Possible
Your Local Leadership
Jordan Hart
(541) 216-3353
Raised on a family farm in Idaho’s Treasure Valley, Jordan grew up producing potatoes, onions, sugar beets, wheat, and corn alongside his father and grandfather. After serving nearly a decade in the U.S. Army, he returned to agriculture and joined Simplot in 2017, progressing through operations, sales, and regional leadership roles. Today, he leads the Magic Valley market with a servant leader mindset, focused on helping growers succeed season after season.
Larry Nolan
(208) 280-0063
Originally from Billings, Montana, Larry has called the Twin Falls area home since 1989. He joined Simplot in 2015, starting as a driver in Jerome before advancing into leadership roles, including Unit Supervisor and Operations Manager. Since 2018, he has led operations at the Rupert location, where his focus is on safety, reliability, and efficient service to support growers during critical times of the season. With the new plant coming online, he is excited about the opportunities ahead and committed to ensuring the operation continues to meet the needs of the growers it serves.
Purposeful Solutions for Magic Valley Growers
Innvictis® Solutions
Simplot Grower Solutions is the exclusive distributor of Innvictis product solutions, offering a comprehensive portfolio of crop protection, bioscience, and seed technologies. Innvictis provides growers with a complete, integrated approach to crop management – designed to maximize performance and support long-term success.
Explore Innvictis Solutions
SmartFarm® Technology
The Simplot SmartFarm precision agriculture platform helps growers make smarter decisions year-round using real-time data, expert insights, and advanced technology. From input planning to in-season monitoring, SmartFarm delivers practical tools that improve efficiency and boost yields.
Learn About SmartFarm Technology